How to Start a Crochet Instagram or TikTok

Choose Your Platform

You don't need to be everywhere at once. Start with the platform that matches how you like to share, then expand later if it makes sense.

Instagram: The Portfolio Approach

Instagram works best for showcasing finished projects with clean, well-lit photos. It's built for browsing, so hashtags like #crochetersofinstagram help new people discover your feed. Stories and Reels let you add quick behind-the-scenes moments without disrupting your main grid.

TikTok: The Process Approach

TikTok favors movement and personality over polish. Process videos, quick tips, and "watch me fix this mistake" clips tend to outperform static photos. The algorithm also gives new accounts a real shot at reach, which makes it a good entry point if you're camera-shy about your finished work but comfortable filming as you go.

Many creators eventually run both, repurposing video content across platforms once they find a rhythm that doesn't feel like extra work.

Content Ideas to Get Started

You don't need a content calendar full of original ideas on day one. A handful of formats, repeated with different projects, will carry you a long way:

• Work-in-progress clips showing your stitches taking shape
• Finished project reveals, with pattern name and yarn details in the caption
• Yarn haul videos and honest reviews
• Beginner-friendly tips, like fixing a dropped stitch or reading a pattern chart
• Time-lapse videos of a project from skein to finished piece
• Stash organization and storage tours

If you're following a pattern, tagging the designer or linking back to where you found it is a small courtesy that goes a long way in this community.

Tips for Growth

Posting Rhythm

Aim for three to five posts a week to start. Consistency matters more than volume, so pick a schedule you can actually sustain around your hook and your day job.

Hashtags and Discovery

Mix popular tags (#amigurumi, #crochettok, #yarnlove) with smaller, niche ones related to your specific technique or project. Broad tags get you seen briefly; niche tags get you seen by people who actually want to follow a crochet account.

Real Engagement

Comment on other crocheters' posts, answer questions in your own comments, and treat your following like a conversation rather than an audience. This is what actually builds a community, not just a follower count.

Lighting and Setup

Natural light near a window is the easiest upgrade you can make, for both photos and video. Keep your background simple, a plain wall or a stack of folded fibre, so the stitches stay the focus.

Be Yourself

The crochet community online is unusually kind. Share the projects that turned out beautifully and the ones you had to frog and restart, both build trust with the people following along. Skip the pressure to be perfect and focus on connecting with people who love this craft as much as you do.

Ready to Post Your Next Project?

Browse our pattern library to find your next make-and-share project, complete with the details your followers will want to know.